In this episode of Deep Dive into Agile Marketing, host John Cass interviews Scott Brinker—martech pioneer and co-author of The New Automation Mindset. They explore how AI is reshaping agile marketing, enabling faster experimentation, smarter execution, and a renewed focus on marketing fundamentals. Scott Brinker, dubbed the "godfather of martech" by AdAge, has been analyzing martech and its impact on marketing organizations for more than 17 years as the editor of the chiefmartec blog. Previously, he served as VP platform ecosystem at HubSpot, building their app partner program to over 2,000 technology partners. Before that he was co-founder and CTO of ion interactive, a pioneering no-code platform for creating interactive content. He authored the best-selling book Hacking Marketing and co-authored the recent best-seller The New Automation Mindset.

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