On this episode of The Deep Dive into Agile Marketing podcast, I sit down with Jonathan Wasserman, a seasoned expert in pharmaceutical marketing, to explore how AI is reshaping both the marketing landscape and the pharma industry. Together, we dig into the big questions: Is AI simply another tool in the tech stack, or is it pushing us to fundamentally rethink how marketing functions—especially in agile environments?

We also examine how AI is accelerating agility, enhancing impact, and changing the way marketers plan, execute, and adapt. It’s a timely conversation for anyone navigating the intersection of innovation and strategy. Jonathan Wasserman, a former Director of Sales and Marketing & Pharma Marketing Expert, who has a range of experiences across several industries, including pharmaceuticals, diagnostics, animal health, and software. In addition to marketing and sales roles at several pharmaceutical companies, including Pharmascience, Ivax, Alcon, Zoetis, and Pfizer, Jonathan held roles in senior management at Oceanwide and Descartes in the software industry, and served as General Manager of EURO RSCG, a pharmaceutical advertising agency in Montreal. Jonathan holds a Bachelor of Arts & Science in Life Science and a Master of Business Administration from Queen’s University. He believes strongly in continuous learning and graduated in 2024 with a Master of Science degree at the University of Hull (UK) in Digital Transformation.

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