#88 - Using Data To Tell Your Story Ministry At Scale podcast

7d ago 38:43

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Featuring Daniel Jenkins, President, and Kristin Sukraw, Chief Storytelling Officer at StoryFind Films

Recorded live at the Digital Ministry Conference 2025.

In this engaging session from the 2025 Digital Ministry Conference, Daniel and Kristin explore the intersection of storytelling and data, offering powerful insights into how ministry leaders can use data to amplify the impact of their stories. Drawing from real-world experiences, including a heartwarming story of a young girl receiving a Braille Bible, they show how intertwining compelling data with storytelling can drive engagement, inspire action, and bring about measurable change.

Integrating data into storytelling not only strengthens the narrative, but also makes it more memorable and impactful. Daniel emphasized the importance of surprising and relevant data, which captivates the audience's attention and builds trust. By utilizing Aristotle's Rhetorical Triangle—ethos, pathos, and logos—they demonstrated how data adds credibility and logic to emotional appeals, creating a more persuasive call to action.

For digital marketers in ministry, this session is packed with valuable takeaways:

How to incorporate data seamlessly into your storytelling for maximum impact
The importance of data mapping for more effective communication
Why data needs to be surprising and memorable to drive action
Practical steps for using data to inspire change in your audience

Tune in to this podcast to learn how to craft stories that resonate deeply with your audience and motivate them to engage with your ministry. Whether you’re looking to enhance your donor appeal or inspire volunteerism, you’ll walk away with actionable insights on using data to strengthen your ministry's storytelling efforts.

Resources Mentioned in the Session:

Connect with Daniel on LinkedIn: https://www.linkedin.com/in/daniel-jenkins-a3a75090/
Connect with Kristin on LinkedIn: https://www.linkedin.com/in/kristin-sukraw/
StoryFind Website: https://storyfind.com/
Kristin Sukraw Website: https://www.kristinsukraw.com/
Lutheran Braille Workers: http://lbwloveworks.org/
Learn more about Five Q Digital Marketing: https://www.fiveq.com
Foundations of Storytelling – Free Training Session: https://storyfind.com/dmc2025