The Real Reason You’re Attracting Bad Clients (It’s Not Your Marketing)
I see so many brilliant, service-based business owners, coaches, consultants, creatives, and wellness practitioners, struggling to make consistent income, all because they’re stuck in the cycle of undercharging.
You think that charging less will get you more clients.
You hope that being “affordable” will make it easier for people to say yes.
But here’s the truth: Charging less won’t bring you better clients. It’ll bring you worse ones.
In this episode, I’m pulling back the curtain on what underpricing is really costing you—not just in revenue, but in energy, confidence, and credibility. We’re talking about the unspoken signals your pricing sends, why high-quality clients are repelled by bargain rates, and how to begin shifting into premium pricing (even if your voice still shakes a little when you say your number out loud).
If you’ve ever felt stuck between wanting to grow and fearing that no one will pay your worth—this episode is for you.
It’s time to stop shrinking and start charging like the expert you already are.
What you'll learn in this episode:
✅ Why “affordable” pricing is sabotaging your brand authority
✅How to break the feast-or-famine cycle without working harder
✅The type of clients undercharging attracts—and why they drain you
✅ What to do if you don’t feel ready to raise your rates
You can also listen to the latest Marketing Matchmaker podcast 📲 on
Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-matchmaker/id1553792587
Spotify: https://open.spotify.com/show/6TUn2uQlZYvsbZyvUOQFXG
Website: https://www.virtualmarketingexpert.com/marketing-matchmaker-podcast/
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Ready to grow your business, increase your revenue, and scale your impact? Visit YourMarketingMatchmaker.com to learn how we can work together to take your business to the next level.
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