Inside Chile’s Blueberry Engine The Business Of Blueberries podcast

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Inside Chile’s Blueberry Engine

5d ago 37:41

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In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and the North American Blueberry Council (NABC), is joined by Matias Allesandrini, commercial manager at LaFrut and a member of the Chilean Blueberry Committee (CBC) Board of Directors. With his dual roles, which are both commercial and technical, Allesandrini is uniquely positioned to connect on-farm decisions with market demands, helping growers adapt and exporters stay competitive.

“ People are becoming more selective, and retailers know that repeat purchase depends on delivering a great eating experience. And I think particularly in Chile, and in the U.S., on the high-chill variety, we have a good advantage in it, which, in my personal opinion, it's where all the flavor is. So, while firmness and shelf life may guide initial selection from a logistic and commercial standpoint, flavor is what completes the picture.” - Matias Allesandrini

Topics covered include:

An introduction to Allesandrini and his work.
An exploration of the LaFrut company, its family-based foundation and its journey toward an exporting focus.
A discussion of the many challenges facing Chilean producers as they continue to pivot their focus to the global market.

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