How The BerrySmart Fields Program Is Shaping The Future Of Blueberry Forecasting The Business Of Blueberries podcast

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How the BerrySmart Fields Program Is Shaping the Future of Blueberry Forecasting

9h ago 37:47

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In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and the North American Blueberry Council (NABC), is joined by Steve Mantle, founder and CEO of Innov8.ag. Mantle and his team have been working closely with USHBC to transform high-tech field data into actionable insights. With test fields already established, Mantle is here to share where we are today, where we’re headed and why the BerrySmart Fields program is just getting started. He dives into the intersection of technology and agriculture – specifically, how we’re improving our ability to forecast yield using data-informed decisions across the blueberry supply chain.

“ Our work is focused on validating a smart farm network that enables blueberry growers, packers, marketers, stakeholders, sales tech and research to collaborate on farm operation optimization. So everything from what tech to be using, how to use it, to the bigger picture of how do we unlock data insights across the blueberry industry in ways that help the whole blueberry value chain grow and thrive into the future.” – Steve Mantle

Topics covered include:

An introduction to Steve Mantle and his work.
The purpose and impact of the BerrySmart Fields, and what it offers to all stakeholders in the blueberry supply chain.
What the future holds for the BerrySmart team, and the innovations they’re evaluating and sharing with the industry.
How to learn more at The Blueberry Convention 2025. We hope to see you there!

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