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363: The Psychology of Pricing- How Your Brain and Your Client’s Brain Decides What’s Worth It

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Manage episode 502344831 series 2870459
Content provided by Stacey O'Byrne. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stacey O'Byrne or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

On this solo episode:

Stacey dives into the psychology of pricing, explaining how both entrepreneurs and clients make emotionally-driven decisions about money before applying logic.

Key Takeaways:

-Vague value creates vague pricing.

-Silence is a selling skill.

-Discounts train your market to wait you out.

Tweetable Quotes:

"External pricing follows internal certainty. You can’t out-charge your self-concept." -Stacey O'Byrne

"Pricing is the most honest mirror in your business. It reflects who you believe you are and the future you’re willing to claim." -Stacey O'Byrne

"Treat pricing like a practice: audit your words, rehearse your number, lead with outcomes, anchor with contrast, and offer choice without pressure." -Stacey O'Byrne

Resources:

Instagram: @pivotpointadvantage

Free Strategy Session: text Success to 646.495.9867

Schedule a 15-minute call with Stacey: http://pivotpointadvantage.com/talktostacey

If you’re ready to take yourself and your business to the next level and are interested in a coaching program that will get you there check out: http://pivotpointadvantage.com/iwantsuccess

Join an interactive environment to help you build the success you’ve always wanted with other like-minded, success-driven entrepreneurs, business owners, and sales professionals: https://facebook.com/groups/sellwithoutselling

  continue reading

200 episodes

Artwork
iconShare
 
Manage episode 502344831 series 2870459
Content provided by Stacey O'Byrne. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stacey O'Byrne or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

On this solo episode:

Stacey dives into the psychology of pricing, explaining how both entrepreneurs and clients make emotionally-driven decisions about money before applying logic.

Key Takeaways:

-Vague value creates vague pricing.

-Silence is a selling skill.

-Discounts train your market to wait you out.

Tweetable Quotes:

"External pricing follows internal certainty. You can’t out-charge your self-concept." -Stacey O'Byrne

"Pricing is the most honest mirror in your business. It reflects who you believe you are and the future you’re willing to claim." -Stacey O'Byrne

"Treat pricing like a practice: audit your words, rehearse your number, lead with outcomes, anchor with contrast, and offer choice without pressure." -Stacey O'Byrne

Resources:

Instagram: @pivotpointadvantage

Free Strategy Session: text Success to 646.495.9867

Schedule a 15-minute call with Stacey: http://pivotpointadvantage.com/talktostacey

If you’re ready to take yourself and your business to the next level and are interested in a coaching program that will get you there check out: http://pivotpointadvantage.com/iwantsuccess

Join an interactive environment to help you build the success you’ve always wanted with other like-minded, success-driven entrepreneurs, business owners, and sales professionals: https://facebook.com/groups/sellwithoutselling

  continue reading

200 episodes

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