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ENCORE: Why Every Course Creator Should Start A Podcast

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Manage episode 501500656 series 2869057
Content provided by Melvin Varghese, PhD and Melvin Varghese. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Melvin Varghese, PhD and Melvin Varghese or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

If you have ever considered creating an online course, or if you are already a course creator, you have probably thought a lot about marketing that course. The challenge is how to be thoughtful and creative in marketing your course, which becomes a separate income stream for your business. Starting a podcast is one of the best ways to market your course while creating a solid, compound income stream, and we are talking strategy today as I share what I’ve learned through my experience. Join us!

You’ll Learn:

  • Why starting a podcast has been one of the most rewarding personal and professional endeavors of my life
  • Why podcasts are the perfect way to produce authentic, evergreen content and establish trust
  • How a podcast becomes a way to avoid burnout and take self-care breaks while staying consistent with releasing and re-releasing content
  • How podcasts allow dynamic ads, which are pure magic (Captivate makes it easy!) and help build your email list
  • How the podcasting format allows pre-roll, mid-roll, and end-roll ads to market your courses/resources consistently
  • How the “flywheel effect” serves to compound your efforts over time if you leverage your existing course students on your podcast

Resources:

Interested in becoming part of our affiliate program? Learn more!

Want to launch your online course?

Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit.

If you are a seasoned therapist who wants to move from clinical to online course income, we have a specific mastermind for you. We meet together to build, grow, and scale our online courses. You can learn more at https://sellingthecouch.com/mastermind.

How you can find Heather’s course, free webinar, and other resources at www.lovefilledlife.com

Mentioned in this episode:

Try Quiet Builder!

📬 The Quiet Builder: A premium newsletter for therapists, founders & leaders building thoughtful work + lives.

The Quiet Builder

  continue reading

300 episodes

Artwork
iconShare
 
Manage episode 501500656 series 2869057
Content provided by Melvin Varghese, PhD and Melvin Varghese. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Melvin Varghese, PhD and Melvin Varghese or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

If you have ever considered creating an online course, or if you are already a course creator, you have probably thought a lot about marketing that course. The challenge is how to be thoughtful and creative in marketing your course, which becomes a separate income stream for your business. Starting a podcast is one of the best ways to market your course while creating a solid, compound income stream, and we are talking strategy today as I share what I’ve learned through my experience. Join us!

You’ll Learn:

  • Why starting a podcast has been one of the most rewarding personal and professional endeavors of my life
  • Why podcasts are the perfect way to produce authentic, evergreen content and establish trust
  • How a podcast becomes a way to avoid burnout and take self-care breaks while staying consistent with releasing and re-releasing content
  • How podcasts allow dynamic ads, which are pure magic (Captivate makes it easy!) and help build your email list
  • How the podcasting format allows pre-roll, mid-roll, and end-roll ads to market your courses/resources consistently
  • How the “flywheel effect” serves to compound your efforts over time if you leverage your existing course students on your podcast

Resources:

Interested in becoming part of our affiliate program? Learn more!

Want to launch your online course?

Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit.

If you are a seasoned therapist who wants to move from clinical to online course income, we have a specific mastermind for you. We meet together to build, grow, and scale our online courses. You can learn more at https://sellingthecouch.com/mastermind.

How you can find Heather’s course, free webinar, and other resources at www.lovefilledlife.com

Mentioned in this episode:

Try Quiet Builder!

📬 The Quiet Builder: A premium newsletter for therapists, founders & leaders building thoughtful work + lives.

The Quiet Builder

  continue reading

300 episodes

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