Caroline Voaden is a copywriter and content strategist helping B2Bs ditch boring for brilliant. After a decade in PR advising multimillion-dollar businesses, politicians, and even a few disgraced sports stars, she paired the industry’s best-kept storytelling secrets with sales psychology to create storyselling: the framework behind her can’t-stop-reading content and revenue-generating websites.

Today, she helps global finance giants like HSBC, innovative SaaS fintechs and legtechs, and consultants, turn technical expertise into authority content that makes money. With 128+ clients and award-winning campaigns under her belt, Caroline knows how to get results – like 441% traffic spikes and white papers that reach 22M people.

Originally from the UK, Caroline traded London’s high-octane life for the laid-back beaches of Australia. When she’s not crafting stories, she’s surfing, teaching yoga or bingeing cosy English crime dramas.

https://www.storycopywriting.co/website-copywriting