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7 Things Every Brand Should Do Before Q4 Hits
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The holiday season keeps starting earlier and stretching longer. That means brands canβt just focus on Black Friday and Cyber Monday anymore β they need a strategy that carries through continuous deal weeks. In this episode of The Ad Project, Joe Shelerud and Maarja Hewitt walk through a 7-step Q4 checklist:
- Budget pacing across a longer season
- Inventory planning and forecasting
- Creative testing with urgency messaging
- Strengthening full-funnel advertising
- Monitoring competitors and share of voice
- Expanding beyond Amazon to Walmart & Target
- Measuring and adapting with AMC
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