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AMC 101: Simplifying Amazon Marketing Cloud for Brands
Manage episode 493390002 series 2856353
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In this episode of The Ad Project Podcast, Joe Shelerud and Maarja Hewitt break down Amazon Marketing Cloud (AMC) in the simplest terms yet. AMC has become a buzzword in the advertising world β but what is it really, and why should brands care? Joe and Maarja cover everything from what a "data clean room" actually means, to how AMC allows advertisers to unify data across Sponsored Ads, DSP, and even Streaming TV.
π Key Takeaways:
- AMC offers a full-funnel view beyond last-click attribution.
- New tools and AI make AMC more accessible than ever.
- Brands can justify upper-funnel spend with detailed customer journey data.
- Audience creation within AMC allows for more refined targeting and strategy.
Whether you're brand new to AMC or looking to refine your data strategy, this episode is your go-to primer.
π Follow, subscribe, and connect with us on LinkedIn and at adadvance.com to catch future episodes.
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