Mastering LinkedIn in 2024: Expert Strategies from MAIA Digital

LinkedIn has become more than just a job-hunting platform—it’s now the go-to space for business growth, personal branding, and professional influence. In this episode, host Josh Elledge interviews Shay Thieberg and Eli Igra Serfaty, co-founders of MAIA Digital, to discuss how individuals and companies can maximize their visibility and results on LinkedIn. They explore the platform’s latest features, user behavior trends, and actionable strategies that turn casual networking into meaningful business opportunities.

The Future of LinkedIn: Engagement, Authenticity, and Opportunity

According to Shay and Eli, LinkedIn has evolved into a powerful ecosystem for professionals, executives, and business owners who want to establish thought leadership. Unlike other social platforms, most LinkedIn users are senior decision-makers—and yet only 1% create content. This creates a huge opportunity for consistent, authentic voices to stand out and build authority.

The duo emphasizes that engagement is the new currency on LinkedIn. Thoughtful comments and conversations often generate more visibility than standalone posts, as they demonstrate credibility and spark genuine interaction. They also discuss LinkedIn Sales Navigator as a high-ROI tool when used to build relationships instead of sending mass messages. In addition, features like LinkedIn newsletters and optimized company pages are underused assets that can rapidly expand reach, SEO visibility, and brand trust.

Ultimately, Shay and Eli highlight that success on LinkedIn requires consistency, community, and clarity of purpose. Whether you’re growing a business, nurturing partnerships, or positioning yourself as an industry expert, being authentic, data-informed, and strategically visible are the keys to long-term impact on the platform.

About MAIA Digital

MAIA Digital is a LinkedIn-first marketing and branding agency founded by Shay Thieberg and Eli Igra Serfaty. The agency specializes in helping founders, executives, and companies amplify their presence through optimized content strategies, profile makeovers, and engagement-driven growth campaigns. MAIA Digital’s mission is to help professionals move from passive users to active influencers who attract business organically.

About Shay Thieberg & Eli Igra Serfaty

Shay Thieberg and Eli Igra Serfaty are LinkedIn growth experts and co-founders of MAIA Digital. With backgrounds in marketing, communications, and business development, they help clients convert online visibility into real-world opportunity. Together, they’ve developed frameworks that merge analytics, psychology, and storytelling to help professionals grow faster and more authentically on LinkedIn.

Links Mentioned in This Episode

Key Episode Highlights

LinkedIn has evolved into a professional ecosystem for branding, sales, and thought leadership.
Only 1% of users post content, meaning consistent engagement can create outsized visibility.
Commenting and genuine interaction often outperform standalone posts.
LinkedIn newsletters and company pages are underutilized tools for authority and SEO growth.
Authenticity, engagement, and clear positioning drive long-term success on LinkedIn.

Conclusion

The insights shared by Shay and Eli make one thing clear: LinkedIn in 2024 rewards those who show up consistently, share authentically, and engage with purpose. Whether you’re a founder, marketer, or executive, embracing LinkedIn’s evolving tools can transform your professional presence and unlock real business growth.

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Mastering LinkedIn in 2024: Expert Strategies from MAIA Digital