Building a Business That Reflects Your Values with Adele Wiejaczka of Live Large Design

In this episode of The Thoughtful Entrepreneur, host Josh Elledge sits down with Adele Wiejaczka, Founder and Creative Director of Live Large Design. Adele shares how she’s blended personal freedom, authentic branding, and sustainable growth into a business that mirrors her values. From life on the road in a self-built truck camper to building impactful brand strategies for entrepreneurs, Adele’s story is a powerful blueprint for creating a life and business on your own terms.

Living Your Brand: From Truck Camper to Creative Agency

Adele’s lifestyle isn’t just unconventional—it’s intentional. Living and working from a self-renovated truck camper, she embraces minimalism, adventure, and connection. Her travels inform her work, giving her a grounded perspective and fresh insight into human-centered branding and communication. Through another personal brand, West End Normal, she plans to share solo travel stories and launch a podcast to continue building community and connection.

Her professional journey began in graphic design and evolved into leading an agency that merges branding, e-learning, and automation to help clients grow without burning out. From therapists and doctors to course creators, Adele helps service professionals align their business strategies with who they truly are.

At the heart of her work is a tool she developed: the Spirit Brand Archetype Quiz, which categorizes entrepreneurs into identities like the visionary, steward, healer, or artisan. Each archetype influences how you market, sell, and grow your business. By understanding this, her clients scale more authentically and sustainably—with less hustle and more purpose.

About Adele Wiejaczka

Adele Wiejaczka is the Founder and Creative Director of Live Large Design, a brand strategist, creative intuitive, and creator of the Spirit Brand Quiz—a tool designed to help soul-led entrepreneurs build brands that actually feel like them. Her work is shaped by more than 15 years supporting changemakers worldwide, from spiritual mentors and wellness experts to thought leaders and authors.

Adele’s journey has taken her from running sled dogs off-grid in Alaska to launching courses in the jungles of Bali and now building her business from a DIY truck camper as she explores the backroads of Colorado. She combines intuitive brand strategy with real-world experience to help entrepreneurs reconnect to their strengths, clarify their message, and scale with clarity and integrity.

About Live Large Design

Live Large Design helps entrepreneurs create aligned, authentic, and scalable businesses through brand strategy, e-learning design, and automation. The agency specializes in building marketing systems and digital products that reflect each client’s unique archetype—turning their values into profitable, people-first brands.

Links Mentioned in this Episode:

• Live Large Design Website
• Spirit Brand Archetype Quiz

Episode Highlights:

• Why Adele lives and works out of a self-renovated truck camper
• The importance of aligning your business model with your personal values
• How the Spirit Brand Archetype Quiz helps entrepreneurs scale authentically
• Combining branding, e-learning, and automation into a growth-ready strategy
• Ending the “hustle era” by working smarter, not harder

Conclusion

Adele Wiejaczka brings a refreshing, holistic view to entrepreneurship—one where your business reflects who you are, not just what you sell. Her insights around archetype-based branding, intentional design, and lifestyle-first entrepreneurship serve as a reminder that success doesn’t have to come at the expense of authenticity. If you’re ready to align your brand with your values and scale sustainably, Adele’s work is a great place to start.

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