I sit down with business strategist Megan Yelaney to talk about how coaches can stand out online without chasing trends or burning out. She shares how your personal story and authenticity are the true keys to building a magnetic brand — and why embracing your "pretty awkward" moments is often what leads to the biggest breakthroughs.

We explore how to find your distinctive edge, how to share your story vulnerably but powerfully, and how to build a business that feels aligned and attracts your dream clients.

If you've ever struggled with how to market yourself in a crowded space, this episode will reignite your excitement and give you practical next steps!

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Episode Highlights:

● Why authenticity and vulnerability are the real business superpowers in today’s online world

● Why most coaches underestimate their unique edge — and how to find yours

● How vulnerability (not perfection!) is what builds client trust and loyalty

● The mistake of trying to sound "too professional" — and what to do instead

● Why feeling safe is essential for growth — and how to create your own sense of safety

● Using worst-case-scenario planning to build courage and take bigger leaps

● How seemingly small personal details (like loving Harry Potter!) can magnetize dream clients

Powerful Quotes:

"Your story isn’t just inspiring — it’s the reason clients will trust you and choose you."

"Authenticity doesn’t mean being messy for the sake of it. It means showing up fully as yourself, flaws and all."

"The time will pass anyway. What you do with it is what will build the business — and the life — you really want."

Featured on This Show:

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Megan Yelaney

Business strategist who’s helped over 1,000 coaches stand out online and sell out their offers by developing a magnetic brand rooted in what makes them distinctively different. Through my Distinctive Edge Framework, She’s helped clients go from overlooked to fully booked—and even hit million-dollar years—without chasing trends or burning out.

Define Your Edge to Attract Clients on Repeat 3-Day Workshop goes from June 2-4 at 12:30PM EST daily with replays avail! It's a 3-day series to clarify your brands message and make selling simple again. Join here: https://meganyelaney.com/define-your-edge

Website: https://www.meganyelaney.com

Instagram: https://www.instagram.com/meganyelaney

Free Gift: https://meganyelaney.com/business-story-blueprint