Think marketing and pricing can’t be ethical? Think again - our guest Alice Karolina started a movement, aptly named The Ethical Move, to change that. After a profoundly impactful time in Belize and realizing that the online business space is rampant with manipulation, Alice started a movement.

The Ethical Move helps businesses commit to ethical business practices, including pricing, and as someone who has always been annoyed about $499 or $297 prices (AKA charm prices), Lara’s first question was how Alice turned that annoyance into a movement!

Kelly and Alice remind us that if you ask different questions, you get different answers - on everything from sales & marketing, to the mindset needed to take on problems that can seem insurmountable in small businesses. Alice even shares her take on metrics and KPIs that we can follow to truly upend the traditional way of thinking & consumerism.

What we learned:

• Reach & resonate with your audience instead of convince and convert
• This was a great reminder that language matters - and an invitation to consider what you language says about you
• Maybe personal values and business values shouldn’t be 2 separate things
• We need to have more mind-bending conversations & we’re capable of burning things down and building them back up!