A new Fidelity Investments study finds that economic conditions over the past several years are influencing how high school students plan for life after graduation and what they're willing to pay for college. More than half said living through recent financial instability has changed their view of higher education, prompting many to focus on affordability, career readiness, and long-term financial security.

The survey, which polled more than 2,000 students and parents, shows a steady increase in the percentage of college-bound students prioritizing cost when choosing where or how to pursue higher education. In 2025, 47% listed cost as their most important factor, up from 40% in 2021. Among high school seniors, the figure rose to 54%.

Career outcomes weigh heavily too. 65% of students want a job in a field they care about, 61% seek salaries that support long-term goals, and another 61% aim for stable careers. These numbers have climbed since 2021, when fewer than 55% rated these as top priorities.

While most still plan on a traditional college route, interest in alternatives paths is growing. The share of students considering vocational or trade school as their primary option has tripled since 2021, from 2% to 6%, though still a clear minority.