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EP232: Mental Models - Mastering Strategic Positioning in Sales Conversations

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Manage episode 426847271 series 2561600
Content provided by ConnectAndSell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ConnectAndSell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of our Mental Models series, Chris dives into the crucial topic of strategic positioning and the competitive landscape. Chris dissects how to effectively align team mental models, using ConnectAndSell as a real-world example. He explores the concept of positioning against alternatives, emphasizing the importance of complementary strategies and differentiating based on customer mission achievement. This episode offers valuable insights for businesses looking to refine their market approach in an increasingly competitive landscape.

  continue reading

254 episodes

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iconShare
 
Manage episode 426847271 series 2561600
Content provided by ConnectAndSell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ConnectAndSell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of our Mental Models series, Chris dives into the crucial topic of strategic positioning and the competitive landscape. Chris dissects how to effectively align team mental models, using ConnectAndSell as a real-world example. He explores the concept of positioning against alternatives, emphasizing the importance of complementary strategies and differentiating based on customer mission achievement. This episode offers valuable insights for businesses looking to refine their market approach in an increasingly competitive landscape.

  continue reading

254 episodes

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