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Q&A: “Why do authors offer pre-order bonuses?”
Manage episode 480306632 series 2526728
What It’s About
If you have a book coming out, should you offer readers an incentive to pre-order?
Notes from Chris
Episode 3044
Pre-order bonuses have become a go-to strategy for book launches, especially in nonfiction, with authors offering everything from downloadable resources to exclusive webinars. But do they really work?Today’s question comes from Dylan in Nashville, who’s planning to release a book next year and wants to know if pre-order bonuses are worth the effort. Let’s break down why authors use them, whether they move the needle on sales, and how to decide if this strategy fits your launch.
“Hi Chris, this is Dylan from Nashville. I’ve noticed that a lot of authors, especially in nonfiction, offer pre-order bonuses for their books, like exclusive downloads or live webinars. Why is this such a popular strategy? Does it actually move the needle in terms of sales, or is it just a way to get people excited? I’m planning to release my own book next year and wonder if this is something I should try—or if it’s more work than it’s worth.”
Listen to today’s episode to learn more…
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Inspiration is good; inspiration combined with action is better. Now get back to work!
Yours in the revolution,
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