What It’s About

Going viral feels great… until the backlog hits. Here’s how to keep buyers happy.

Notes from Chris

Episode 3198

Going viral is every maker’s dream—until it morphs into a logistical nightmare. One minute this side hustler is sewing in her living room; the next she’s staring at 500 orders and a five-day shipping promise she can’t meet. The real danger isn’t refunding money; it’s refunding trust.

Let’s break down how to hit the brakes without skidding, keep buyers on your side, and turn an impossible queue into a wait-list that fuels the next stage of growth.

“Last weekend a TikTok clip of my hand-printed tote bags racked up two million views (I know!), and overnight I woke up to nearly 500 paid orders. Sounds amazing—except I can realistically sew maybe 40 totes a week. The store says shipping in five days, the emails are piling up, and I’m terrified of wrecking my brand with delays or sloppy quality. How do I keep customers happy, refund the right way if needed, and protect my reputation when demand has completely outpaced production?”

Listen to today’s episode to learn more…

SEE ALSO:

• Catholic Designer Creates Stylish Apparel Line: What shall it profit a man to gain the whole world but not sell any t-shirts? This designer cast his bread upon the waters and ended up with a profitable fashion line.
• Seattle Couple Creates New “Income LiveStream”: When a married couple runs into logistical problems at their wedding, it leads to an innovative service that other engaged couples need during the pandemic.
• Role-Playing Pastor Rolls The Dice On $2800/Month Hustle: Listener success story! This Presbyterian minister turns to his lifelong interest in role-playing games to set up a sustainable second income source.

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,

Resources

Sponsors & Gratitude

Keep in Touch

There’s a new story every single day on Side Hustle School. Episodes are produced to be short and to the point—I know you’re busy. Be sure you subscribe to get instant notification of the day’s broadcast!