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From Boo Buckets to Big Macs: Inside Disney’s Golden Era with McDonald’s (Ep. 69)

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Manage episode 513887136 series 2468040
Content provided by Jim Hill Media Podcast Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jim Hill Media Podcast Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Jim Hill and Lauren Hersey are joined by former Disney Imagineer Jim Shull to unwrap the fascinating (and sometimes funny) story of Disney’s long-running partnership with McDonald’s. From the birth of the Happy Meal to fry carts in Frontierland, this episode explores how two of the world’s biggest brands became the ultimate marketing duo - and what really ended their 10-year deal.

  • The surprising Star Trek connection that inspired Disney’s early talks with McDonald’s

  • How Michael Eisner and Jeffrey Katzenberg turned burgers and fries into box office gold

  • The untold story of the McDonald’s-themed Splash Mountain that almost happened

  • Why the partnership ended amid public pressure over kids’ meals and health

  • The legacy of Disney Happy Meal toys—and how the relationship quietly returned today

Whether you remember Boo Buckets, fry carts, or those elusive Happy Meal collectibles, this supersized episode proves that food and nostalgia are a marketing match made in Disney heaven.

Unlocked Magic

Unlocked Magic, powered by DVC Rental Store and DVC Resale Market, offers exclusive Disney & Universal ticket savings with TRUSTED service and authenticity. With over $10 MILLION in ticket sales, use Unlocked Magic to get the BIGGEST SAVINGS.

⁠Learn More

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

1341 episodes

Artwork
iconShare
 
Manage episode 513887136 series 2468040
Content provided by Jim Hill Media Podcast Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jim Hill Media Podcast Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Jim Hill and Lauren Hersey are joined by former Disney Imagineer Jim Shull to unwrap the fascinating (and sometimes funny) story of Disney’s long-running partnership with McDonald’s. From the birth of the Happy Meal to fry carts in Frontierland, this episode explores how two of the world’s biggest brands became the ultimate marketing duo - and what really ended their 10-year deal.

  • The surprising Star Trek connection that inspired Disney’s early talks with McDonald’s

  • How Michael Eisner and Jeffrey Katzenberg turned burgers and fries into box office gold

  • The untold story of the McDonald’s-themed Splash Mountain that almost happened

  • Why the partnership ended amid public pressure over kids’ meals and health

  • The legacy of Disney Happy Meal toys—and how the relationship quietly returned today

Whether you remember Boo Buckets, fry carts, or those elusive Happy Meal collectibles, this supersized episode proves that food and nostalgia are a marketing match made in Disney heaven.

Unlocked Magic

Unlocked Magic, powered by DVC Rental Store and DVC Resale Market, offers exclusive Disney & Universal ticket savings with TRUSTED service and authenticity. With over $10 MILLION in ticket sales, use Unlocked Magic to get the BIGGEST SAVINGS.

⁠Learn More

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

1341 episodes

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