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How Unconventional Thinking Creates Breakthrough Ideas (ft. author Jason Keath)

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Manage episode 498424597 series 2286691
Content provided by Jeremy Goldman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jeremy Goldman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Send us a text

The path to breakthrough ideas starts with… the bad ones.

In a world obsessed with perfection, Jason Keath makes a counterintuitive—and surprisingly liberating—case: bad ideas aren’t the enemy, they’re the engine. As the founder of Social Fresh and a longtime advisor to brands seeking creative edge, Jason argues that creativity is a process, not a personality trait—and the faster we get comfortable with failure, the faster we unlock genius.

In this episode, Jason and Jeremy talk about:

  • Why we mythologize creativity—and how to make it practical
  • The Fast & Ugly method that beats overthinking
  • How constraints fuel creativity rather than stifle it
  • What teams get wrong in brainstorms—and how to fix it
  • Why “creative blocks” are often just fear in disguise
  • The surprising neuroscience behind idea volume and quality
  • Why marketers, leaders, and founders need to stop waiting for inspiration

Whether you’re leading a brand, launching a product, or staring down a blank page, this conversation will help you stop polishing and start producing.

Links:

  continue reading

147 episodes

Artwork
iconShare
 
Manage episode 498424597 series 2286691
Content provided by Jeremy Goldman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jeremy Goldman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Send us a text

The path to breakthrough ideas starts with… the bad ones.

In a world obsessed with perfection, Jason Keath makes a counterintuitive—and surprisingly liberating—case: bad ideas aren’t the enemy, they’re the engine. As the founder of Social Fresh and a longtime advisor to brands seeking creative edge, Jason argues that creativity is a process, not a personality trait—and the faster we get comfortable with failure, the faster we unlock genius.

In this episode, Jason and Jeremy talk about:

  • Why we mythologize creativity—and how to make it practical
  • The Fast & Ugly method that beats overthinking
  • How constraints fuel creativity rather than stifle it
  • What teams get wrong in brainstorms—and how to fix it
  • Why “creative blocks” are often just fear in disguise
  • The surprising neuroscience behind idea volume and quality
  • Why marketers, leaders, and founders need to stop waiting for inspiration

Whether you’re leading a brand, launching a product, or staring down a blank page, this conversation will help you stop polishing and start producing.

Links:

  continue reading

147 episodes

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