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Episode: 176 - Joanna Strober on Accessible Menopause Care
Manage episode 520087318 series 2285851
Making women’s health resources accessible has been a perpetual challenge in the industry. In this episode of Breaking Health, host Michelle Snyder speaks with Joanna Strober, CEO of Midi Health, about how her company is providing a platform to empower women to take control of their health. Strober shares the history of Midi and how it evolved into something bigger than anticipated. She discusses how the company trains providers and “follows the women” to understand what their customers need and want. Strober also gives advice on fundraising and building a strong brand that makes customers feel seen and heard.
Links from this episode:
McKesson Ventures
HealthEdge
Midi Health
Chapters
1. Introduction And Joanna’s Path (00:00:00)
2. Lessons From Kerbo’s Business Model (00:02:30)
3. MIDI’s Mission And Model (00:04:30)
4. Expanding Beyond Hormones (00:06:00)
5. Training Providers And Using Data (00:07:30)
6. Proving Value To Insurers (00:09:30)
7. Becoming Primary Care For Many Women (00:11:00)
8. Why Menopause Is Having A Moment (00:12:00)
9. Brand Voice And Word Of Mouth (00:13:30)
10. Engaging Men As Allies (00:15:30)
11. Audience CTA: Subscribe And Review (00:16:45)
12. Practical AI Across The Care Journey (00:17:20)
13. Balancing Tech And Human Connection (00:19:00)
14. Fundraising Realities And Fit (00:20:00)
15. Scaling Challenges And Operations (00:22:00)
16. Building A One-Stop Shop (00:23:30)
17. Career Advice: Curiosity And Resilience (00:24:30)
18. Market Size And Care Gaps (00:26:00)
19. Menopause Myths And What To Know (00:27:00)
20. Closing Thanks (00:28:00)
176 episodes
Manage episode 520087318 series 2285851
Making women’s health resources accessible has been a perpetual challenge in the industry. In this episode of Breaking Health, host Michelle Snyder speaks with Joanna Strober, CEO of Midi Health, about how her company is providing a platform to empower women to take control of their health. Strober shares the history of Midi and how it evolved into something bigger than anticipated. She discusses how the company trains providers and “follows the women” to understand what their customers need and want. Strober also gives advice on fundraising and building a strong brand that makes customers feel seen and heard.
Links from this episode:
McKesson Ventures
HealthEdge
Midi Health
Chapters
1. Introduction And Joanna’s Path (00:00:00)
2. Lessons From Kerbo’s Business Model (00:02:30)
3. MIDI’s Mission And Model (00:04:30)
4. Expanding Beyond Hormones (00:06:00)
5. Training Providers And Using Data (00:07:30)
6. Proving Value To Insurers (00:09:30)
7. Becoming Primary Care For Many Women (00:11:00)
8. Why Menopause Is Having A Moment (00:12:00)
9. Brand Voice And Word Of Mouth (00:13:30)
10. Engaging Men As Allies (00:15:30)
11. Audience CTA: Subscribe And Review (00:16:45)
12. Practical AI Across The Care Journey (00:17:20)
13. Balancing Tech And Human Connection (00:19:00)
14. Fundraising Realities And Fit (00:20:00)
15. Scaling Challenges And Operations (00:22:00)
16. Building A One-Stop Shop (00:23:30)
17. Career Advice: Curiosity And Resilience (00:24:30)
18. Market Size And Care Gaps (00:26:00)
19. Menopause Myths And What To Know (00:27:00)
20. Closing Thanks (00:28:00)
176 episodes
All episodes
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