In this special English episode of the SEOPRESSO Podcast, Björn Darko sits down with global SEO leader Aleyda Solis to discuss how companies can prepare for the rise of AI-driven search. From ChatGPT and Perplexity to Google’s AI Overviews, Aleyda explains how businesses are already leveraging generative AI, what traffic shifts she sees across industries, and how to build an AI Search Optimization Roadmap that drives real business impact.

If you’ve been wondering how to stay visible as AI reshapes the search landscape, this episode will give you the frameworks, strategies, and mindset you need.

Aleyda Solis compares today’s SEO landscape with the early days of the industry: exciting, unstable, and full of opportunity. She highlights how leading brands are using generative AI for scalable, high-quality programmatic content, improved internal linking, and smarter use of first-party data.

Takeaways:

• The shift of AI-driven traffic (currently small but growing fast).

• Why C-suites are suddenly focusing on AI while neglecting traditional SEO.

• How to measure visibility and relevance in AI platforms.

• Key differences between models like ChatGPT, Gemini, and Google AI Overviews.

• A practical roadmap for AI search optimization—validation, technical readiness, content focus, pilot projects, and measurement.

• At the core: content, topical authority, and flexibility remain the foundation for success.

• 🚀 AI search is small today, but growing fast (1% → 4% of traffic in some sectors).

• 📊 Leverage first-party data + AI to create unique, high-value content at scale.

• 🎯 Don’t overinvest in AI hype—80% of what works in SEO still applies in AI search.

• 📹 YouTube, TikTok, and Reddit matter—citations here boost AI visibility.

• 🛠️ Roadmap essentials: Assess → Validate → Optimize technically → Focus content → Pilot & Measure.

00:00 – Introduction & why AI is shaking up SEO
01:00 – Aleyda on today’s SEO landscape: exciting & unstable
03:00 – How brands use generative AI for real business value
06:30 – Traffic shifts from AI platforms vs. Google
09:30 – Why executives suddenly care about AI over SEO
11:30 – Strategies to stay visible in AI-driven search
13:30 – Case studies: YouTube & Reddit fueling AI citations
15:30 – New behaviors of younger creators vs. traditional SEO
16:30 – How to measure AI visibility & traffic relevance
18:00 – Detail pages vs. listings: key AI traffic patterns
20:00 – ChatGPT vs. Gemini vs. Google AI Overviews
23:00 – Technical readiness: optimizing for different bots
25:00 – Building an AI Search Roadmap step by step
28:00 – Flexibility & measurement: staying agile in shifting AI search
29:00 – Content & topical authority: the #1 investment
29:35 – Closing thoughts