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Discover the hidden power of glossaries for supercharging both your website's user experience and SEO performance. Drawing from over two decades of website building and monetisation experience, Edd Dawson reveals how adding a comprehensive glossary to Keywords People Use transformed into an unexpected SEO powerhouse.
What began as a solution for explaining complex SEO terminology without repetition has evolved into a robust resource containing over 300 definitions and 20,000 words. Edd walks through the surprising benefits this seemingly simple content addition delivered, from keeping users engaged on-site to establishing strong topical authority with search engines.
The glossary strategy works on multiple levels: it provides seamless user experiences by preventing visitors from navigating away to search for definitions, creates powerful internal linking opportunities, helps establish your site as an authoritative resource, and even attracts natural backlinks from other websites. For content creators, building a glossary also serves as excellent writing practice and a springboard for developing more comprehensive content ideas.
Whether you're running an e-commerce store, business website, or content-driven platform, Edd's practical insights will help you implement this underutilized strategy for your own site. He shares real examples from his SEO glossary (available at keywordspeopleuse.com/seo/glossary) and offers specific tips for structuring and expanding your own terminology resource. Ready to boost your site's authority while delivering more value to your audience? Book a free demo with Edd at keywordspeopleuse.com/demo to discuss how Keywords People Use can help you discover exactly what your audience is searching for.

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Licensed under Creative Commons: By Attribution 4.0 License
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