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Ever wondered how to get influential websites linking to yours without begging or paying? The secret might be right in front of you: human psychology.
Link building through "EgoBait" taps into a fundamental truth about human nature - we all pay attention when someone talks about us. In this episode, I break down how creating content specifically designed to showcase others can become your most powerful link building strategy. Rather than hoping random content attracts backlinks, EgoBait deliberately targets potential linkers by featuring them prominently.
I walk you through the three most effective EgoBait formats: interviews with industry influencers, expert roundup posts that feature multiple voices, and creating awards that companies love to showcase. Each approach leverages the natural tendency of people and organizations to share positive recognition. You'll learn exactly how to execute these strategies, from approaching influencers for interviews to creating award programs that companies will proudly display on their websites.
The beauty of EgoBait is its win-win nature. Your featured subjects get positive exposure and promotion, while you earn valuable backlinks that boost your SEO. But success hinges on two critical elements: genuinely valuable content that makes your subjects look good, and effective follow-up that encourages sharing without appearing transactional. Master these elements, and you'll transform your link building efforts from frustrating cold outreach to a natural extension of relationship building.
Ready to try a link building approach that actually works? Listen now to discover how to create content that others naturally want to share, and watch your backlink profile grow without the usual struggle. Have you tried EgoBait strategies before? I'd love to hear your results!

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"Werq" Kevin MacLeod (incompetech.com)
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