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Struggling with link building for your website? You're not alone. While backlinks remain crucial for SEO success, finding ethical, effective ways to acquire them can feel like an impossible task. That's why this episode uncovers a brilliant link building strategy that surprisingly few marketers utilize: creating your own awards program.
Most website owners approach awards from the wrong angle - entering competitions in hopes of winning recognition and maybe scoring a backlink from the award organizer. But there's a far more powerful approach, as demonstrated by companies like uSwitch. By becoming an award-giver rather than an award-seeker, you can generate dozens of high-quality, relevant backlinks from the very companies and products you want to be associated with.
The strategy works across virtually any industry or niche. E-commerce sites can create product category awards, service businesses can recognize excellence in their sector, and content sites can acknowledge top resources. When implemented properly, award recipients eagerly display your badges on their websites, issue press releases mentioning your recognition, and link back to your awards pages - all voluntarily and enthusiastically.
The beauty of this approach lies in its alignment with Google's guidelines. Unlike buying links or engaging in manipulative practices, award programs generate natural, editorially-given backlinks while simultaneously establishing your site as an authority in your space. Whether you implement a simple digital badge system or go all-out with physical awards and ceremonies, this strategy delivers exceptional value compared to riskier link building tactics.
Ready to transform your link building strategy? Listen now to discover how to implement an awards program that builds your authority and backlink profile simultaneously. Then subscribe and share this episode to help others discover that SEO truly is not that hard.

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"Werq" Kevin MacLeod (incompetech.com)
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