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We explore how a creative marketing approach using the 'curiosity gap' at Brighton SEO conference generated over 1000 new users without speaking to anyone.
• Springtime-related change in podcast schedule with some best-of episodes coming up
• Explanation of Brighton SEO conference and our minimal sponsorship package
• Implementation of the curiosity gap principle using a scratch card promotion
• Every conference attendee was a winner of at least something valuable
• QR code strategy that converted curiosity into account creation
• Extraordinary results with over 1000 new users from a single flyer
• How this approach outperformed traditional conference marketing tactics
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"Werq" Kevin MacLeod (incompetech.com)
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