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Wondering how many questions you should answer on each page of your website? The answer might surprise you.
In this best-of episode from SEO Is Not That Hard, I dive into the strategic approach to organizing content based on user questions. Rather than guessing which questions to group together or creating endless single-question pages, I reveal how keyword clustering offers a data-driven solution that aligns with Google's understanding of content relationships.
Keyword clustering analyzes which URLs Google ranks for multiple related questions, showing you exactly which topics belong together. When searching for "jigsaw puzzles," for instance, questions naturally cluster around themes like "brain health benefits," "jigsaws for dementia," and "best puzzles for children." Each cluster represents a comprehensive content opportunity rather than dozens of thin, single-question pages.
I walk you through practical examples of how to identify these clusters using Keywords People Use, explaining why outlier questions should become seed keywords for deeper research rather than standalone content. You'll learn why mechanically listing questions with answers creates a poor user experience, and how crafting comprehensive content that naturally addresses all clustered questions delivers superior results for both readers and search engines.
This approach eliminates the guesswork from your content strategy, ensuring you're creating pages that match how Google already understands topic relationships. Whether you're new to SEO or looking to refine your content approach, this episode provides actionable insights into creating valuable, well-organized content that ranks.
Ready to transform how you approach question-based content? Book a free, personal demo at keywordspeopleuse.com/demo where I'll show you how to find and organize the exact questions your audience is asking about any topic.

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

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"Werq" Kevin MacLeod (incompetech.com)
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