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Best of : Engineering as Marketing
Manage episode 510343504 series 3506800
Tired of churning out endless blog posts that barely move the needle? There's a powerful alternative that smart brands are using to generate leads, backlinks, and unmatched brand authority.
In this eye-opening episode, I dive deep into "engineering as marketing" – the strategy of creating free, useful tools that attract and convert your ideal customers. Unlike standard content marketing, this approach leverages your development resources to build something truly valuable that competitors can't easily replicate. I break down exactly how industry leaders like HubSpot and Ahrefs have used this strategy to build massive audiences and convert casual visitors into paying customers.
You'll discover why these tools work so effectively as link magnets, how they target people at the perfect stage of awareness, and the specific qualities that make them irresistible to users. I share my firsthand experience implementing this strategy with KeywordsPeopleUse.com, explaining how our free tool option has generated substantial traction and conversions.
The beauty of this approach is its staying power – once you've created and promoted your tool, it continues working for you with minimal maintenance, unlike content that quickly becomes outdated. Whether you're an established brand looking to differentiate yourself or a startup seeking traction, this episode provides actionable insights for implementing engineering as marketing in your business. Start thinking about what tool you could build today that would transform your marketing results tomorrow.
SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com
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"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/
Chapters
1. Best of : Engineering as Marketing (00:00:00)
2. Introduction to Archive Episode (00:01:44)
3. Understanding Engineering as Marketing (00:01:58)
4. Real-World Examples: HubSpot and Ahrefs (00:03:29)
5. Benefits of this Marketing Strategy (00:05:11)
6. Creating an Effective Marketing Tool (00:06:29)
7. Targeting the Right Audience (00:09:22)
8. Promotion and Long-Term Success (00:11:07)
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