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Ever wondered why some websites convert better than others, despite having similar products or content? The secret weapon might be carefully placed customer testimonials. This podcast episode dives deep into the undeniable power of social proof and how it transforms hesitant visitors into confident customers.
Customer testimonials represent the next best thing to a personal recommendation from a trusted friend. When potential customers see others like them praising your offerings, it creates an immediate sense of trust that no amount of self-promotion can achieve. Beyond boosting conversions, testimonials also strengthen your website's E-E-A-T signals, making them a powerful SEO asset in the age of Google's helpful content updates.
From finding existing reviews across social media and review platforms to implementing strategic request systems, this episode walks you through practical approaches to building your testimonial collection. Learn how KeywordsPeopleUse.com tripled their review submissions with a simple "mystery reward" technique, and discover how tools like Senja.io can streamline the entire process. The discussion also covers optimal placement strategies—putting the right testimonials in strategic locations across your digital touchpoints for maximum impact.
Ready to harness the persuasive power of your customers' words? Subscribe to "SEO Is Not That Hard" for more actionable SEO strategies, and download my free 101 Quick SEO Tips from the show notes. Visit KeywordsPeopleUse.com today to discover the questions your potential customers are really asking online.

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

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"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
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