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Best of : Collect Testimonials

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Manage episode 496005380 series 3506800
Content provided by Edd Dawson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Edd Dawson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Send us a text

Ever wondered why some websites convert better than others, despite having similar products or content? The secret weapon might be carefully placed customer testimonials. This podcast episode dives deep into the undeniable power of social proof and how it transforms hesitant visitors into confident customers.
Customer testimonials represent the next best thing to a personal recommendation from a trusted friend. When potential customers see others like them praising your offerings, it creates an immediate sense of trust that no amount of self-promotion can achieve. Beyond boosting conversions, testimonials also strengthen your website's E-E-A-T signals, making them a powerful SEO asset in the age of Google's helpful content updates.
From finding existing reviews across social media and review platforms to implementing strategic request systems, this episode walks you through practical approaches to building your testimonial collection. Learn how KeywordsPeopleUse.com tripled their review submissions with a simple "mystery reward" technique, and discover how tools like Senja.io can streamline the entire process. The discussion also covers optimal placement strategies—putting the right testimonials in strategic locations across your digital touchpoints for maximum impact.
Ready to harness the persuasive power of your customers' words? Subscribe to "SEO Is Not That Hard" for more actionable SEO strategies, and download my free 101 Quick SEO Tips from the show notes. Visit KeywordsPeopleUse.com today to discover the questions your potential customers are really asking online.

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips
To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now
See Edd's personal site at edddawson.com
Ask me a question and get on the show Click here to record a question
Find Edd on Linkedin, Bluesky & Twitter
Find KeywordsPeopleUse on Twitter @kwds_ppl_use
"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

  continue reading

Chapters

1. Best of SEO Podcast Introduction (00:00:00)

2. Why Testimonials Matter for Marketing (00:02:00)

3. Finding Existing Online Reviews (00:03:54)

4. Asking Customers for Reviews (00:05:10)

5. Incentivizing Customer Testimonials (00:07:02)

6. Strategic Placement of Reviews (00:08:26)

7. Episode Wrap-up and Resources (00:10:16)

321 episodes

Artwork
iconShare
 
Manage episode 496005380 series 3506800
Content provided by Edd Dawson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Edd Dawson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Send us a text

Ever wondered why some websites convert better than others, despite having similar products or content? The secret weapon might be carefully placed customer testimonials. This podcast episode dives deep into the undeniable power of social proof and how it transforms hesitant visitors into confident customers.
Customer testimonials represent the next best thing to a personal recommendation from a trusted friend. When potential customers see others like them praising your offerings, it creates an immediate sense of trust that no amount of self-promotion can achieve. Beyond boosting conversions, testimonials also strengthen your website's E-E-A-T signals, making them a powerful SEO asset in the age of Google's helpful content updates.
From finding existing reviews across social media and review platforms to implementing strategic request systems, this episode walks you through practical approaches to building your testimonial collection. Learn how KeywordsPeopleUse.com tripled their review submissions with a simple "mystery reward" technique, and discover how tools like Senja.io can streamline the entire process. The discussion also covers optimal placement strategies—putting the right testimonials in strategic locations across your digital touchpoints for maximum impact.
Ready to harness the persuasive power of your customers' words? Subscribe to "SEO Is Not That Hard" for more actionable SEO strategies, and download my free 101 Quick SEO Tips from the show notes. Visit KeywordsPeopleUse.com today to discover the questions your potential customers are really asking online.

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips
To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now
See Edd's personal site at edddawson.com
Ask me a question and get on the show Click here to record a question
Find Edd on Linkedin, Bluesky & Twitter
Find KeywordsPeopleUse on Twitter @kwds_ppl_use
"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

  continue reading

Chapters

1. Best of SEO Podcast Introduction (00:00:00)

2. Why Testimonials Matter for Marketing (00:02:00)

3. Finding Existing Online Reviews (00:03:54)

4. Asking Customers for Reviews (00:05:10)

5. Incentivizing Customer Testimonials (00:07:02)

6. Strategic Placement of Reviews (00:08:26)

7. Episode Wrap-up and Resources (00:10:16)

321 episodes

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