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Best of : Avoiding Keyword Cannibalization: Structuring Content for SEO Success

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Manage episode 493045078 series 3506800
Content provided by Edd Dawson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Edd Dawson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

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Ever wondered why your content isn't ranking despite targeting the right keywords? The answer might lie in a common SEO pitfall that many website owners unknowingly create: topic cannibalization.
In this illuminating episode, SEO expert Edd Dawson tackles the crucial difference between keyword cannibalization and topic cannibalization—a distinction that can dramatically impact your search visibility. Drawing from his two decades of experience building and monetizing websites, Edd explains why simply using the same keyword across multiple pages isn't necessarily problematic. The real issue emerges when pages compete for the same user intent.
Using practical examples from his experience running a broadband comparison site, Edd demonstrates how to create effective topic hierarchies that help Google understand your site structure. You'll learn how pages like "broadband for gamers" and "broadband for students" can coexist without cannibalizing each other, despite sharing primary keywords. Edd provides actionable strategies for organizing content, from proper internal linking techniques to knowing when to consolidate competing pages versus maintaining separate resources.
Whether you're building a site from scratch or fixing existing cannibalization issues, this episode delivers clear guidance for creating content that Google can properly index and rank. Ready to stop your pages from competing with each other? Listen now, and discover how the right content architecture can transform your SEO results. Then book a free demo at keywordspeopleuse.com/demo to see how our tools can help you identify and organize the questions your audience is actually asking.

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips
To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now
See Edd's personal site at edddawson.com
Ask me a question and get on the show Click here to record a question
Find Edd on Linkedin, Bluesky & Twitter
Find KeywordsPeopleUse on Twitter @kwds_ppl_use
"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

  continue reading

Chapters

1. Introduction to Best Of Episode (00:00:00)

2. Understanding Topic vs Keyword Cannibalization (00:02:28)

3. Creating Proper Topic Hierarchies (00:04:32)

4. How to Fix Cannibalization Issues (00:07:30)

5. Episode Closing and Demo Offer (00:10:18)

6. Final Sign-off and Resources (00:14:02)

300 episodes

Artwork
iconShare
 
Manage episode 493045078 series 3506800
Content provided by Edd Dawson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Edd Dawson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Send us a text

Ever wondered why your content isn't ranking despite targeting the right keywords? The answer might lie in a common SEO pitfall that many website owners unknowingly create: topic cannibalization.
In this illuminating episode, SEO expert Edd Dawson tackles the crucial difference between keyword cannibalization and topic cannibalization—a distinction that can dramatically impact your search visibility. Drawing from his two decades of experience building and monetizing websites, Edd explains why simply using the same keyword across multiple pages isn't necessarily problematic. The real issue emerges when pages compete for the same user intent.
Using practical examples from his experience running a broadband comparison site, Edd demonstrates how to create effective topic hierarchies that help Google understand your site structure. You'll learn how pages like "broadband for gamers" and "broadband for students" can coexist without cannibalizing each other, despite sharing primary keywords. Edd provides actionable strategies for organizing content, from proper internal linking techniques to knowing when to consolidate competing pages versus maintaining separate resources.
Whether you're building a site from scratch or fixing existing cannibalization issues, this episode delivers clear guidance for creating content that Google can properly index and rank. Ready to stop your pages from competing with each other? Listen now, and discover how the right content architecture can transform your SEO results. Then book a free demo at keywordspeopleuse.com/demo to see how our tools can help you identify and organize the questions your audience is actually asking.

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips
To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now
See Edd's personal site at edddawson.com
Ask me a question and get on the show Click here to record a question
Find Edd on Linkedin, Bluesky & Twitter
Find KeywordsPeopleUse on Twitter @kwds_ppl_use
"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

  continue reading

Chapters

1. Introduction to Best Of Episode (00:00:00)

2. Understanding Topic vs Keyword Cannibalization (00:02:28)

3. Creating Proper Topic Hierarchies (00:04:32)

4. How to Fix Cannibalization Issues (00:07:30)

5. Episode Closing and Demo Offer (00:10:18)

6. Final Sign-off and Resources (00:14:02)

300 episodes

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