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Get to know your audience by undertaking market and competitor research - with Montserrat Cano

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Manage episode 482199405 series 3012563
Content provided by Majestic.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Majestic.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Montserrat Cano advises the importance of getting to know your audience by undertaking market and competitor research to help overcome risks.

Talking points include:

How do you undertake market and competitor research to help overcome risks?

Why does this work both in primary and global markets?

Why does it help to overcome bias?

You also talk about Avoiding Logical Fallacies in SEO & Broad Marketing - what do you mean by that?

How does this process help you to maximise your budget?

Why does this help you Avoid alienating potential customers?

What data should you be gathering?

Where should you get data from?

How often should you be doing this?

  continue reading

469 episodes

Artwork
iconShare
 
Manage episode 482199405 series 3012563
Content provided by Majestic.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Majestic.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Montserrat Cano advises the importance of getting to know your audience by undertaking market and competitor research to help overcome risks.

Talking points include:

How do you undertake market and competitor research to help overcome risks?

Why does this work both in primary and global markets?

Why does it help to overcome bias?

You also talk about Avoiding Logical Fallacies in SEO & Broad Marketing - what do you mean by that?

How does this process help you to maximise your budget?

Why does this help you Avoid alienating potential customers?

What data should you be gathering?

Where should you get data from?

How often should you be doing this?

  continue reading

469 episodes

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