How do you know your digital marketing efforts are working? It’s pretty straightforward because everything in digital marketing is measurable. Are you getting enough traffic? Are closing more sales? Is your revenue increasing? In this episode of The Sensei Playbook, Bill Courtright and Chris Snellgrove answer some of the community’s questions about digital marketing. They discuss why reputation marketing, combined with local SEO and social media, is a powerful trifecta that will give you amazing placements in local search. They also discuss the importance that Google places on business getting reviews and, more importantly, responding to those reviews. Finally, they help us understand what progression really means in digital marketing. All these and more in this packed episode. Stay tuned!