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The Power of Small Segments | EP37
Manage episode 512542849 series 3638524
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In this episode of Send Better Emails, Jamie and James discuss the importance of targeted email segmentation, emphasising that even small segments can yield high value.
This episode highlights the significance of understanding audience behaviour and crafting personalised messages to enhance engagement and retention.
Sounds fun, right?
Takeaways
- Targeted emails can significantly impact engagement and retention.
- Small segments can yield high value in email marketing.
- Personalised content fosters a sense of belonging among subscribers.
- Understanding customer behaviour is key to effective segmentation.
- B2B examples show the power of tailored newsletters.
- E-commerce brands should focus on high-intent browsers.
- Segmentation is viable even for small email lists.
- Building relationships through email enhances customer loyalty.
- Effective email marketing is about understanding and engaging your audience.
#newsletters #crm #emailmarketing
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