If you're tired of surface-level connections that lead nowhere - with clients, with leaders, with the people who actually matter - this conversation will change how you show up.

Don Yaeger has spent decades extracting stories from icons like Michael Jordan, Condoleezza Rice, and Deion Sanders. But here's what makes him different: he doesn't just tell great stories - he earns the right to hear them. In 30 minutes with Michael Jordan, he asked a question no reporter had ever asked. The answer? A 40-year-old scar that still stung.

In this episode, Don walks us through his "concentric circles" framework for building real connection - not through manipulation, but through intentional curiosity. He shares what it took to become John Wooden's mentee (hint: he asked), why vulnerability is a strategic move, and how leveling the playing field with a VP is easier than you think.

This isn't about becoming a better "networker." It's about becoming someone worth knowing.

Lessons for sales leaders, enablement pros, and anyone who wants to influence without feeling gross doing it.

👤 Connect with Don Yaeger:

✅ Website: https://donyaeger.com/

✅ Instagram: https://www.instagram.com/donyaeger

✅ LinkedIn: https://www.linkedin.com/in/donyaeger

✅ YouTube: https://www.youtube.com/@corporatecompetitorpodcast

✅ Facebook: https://www.facebook.com/donyaeger

✅ Official: https://SellingIsntEverything.com

✅ YouTube: https://www.youtube.com/@SellingIsntEverything

✅ LinkedIn (Shari): https://www.linkedin.com/in/sharilevitin

✅ LinkedIn (Brent): https://www.linkedin.com/in/brentadamson

✅ Brent’s Latest Book, The Framemaking Sale: https://www.theframemakingsale.com/

Selling Isn’t Everything is produced by Chris Stone at Cast Ahead: https://CastAhead.net