In this episode, I talk about one of the most important concepts in business and in life; digging your well before you’re thirsty.

Too many business owners wait until they’re desperate for work before they start networking or building relationships. I’ve learned that the real game is played long before that. It’s about pouring goodwill into people. Real estate agents, NDIS coordinators, construction companies, medical centres, strata managers, and even your audience on social media. You give, give, give… and one day, when you finally need something, that goodwill comes back to you.

I share how I’ve built connections in the cleaning industry that paid off years later, the idea of the “relationship bank,” and why the most successful people never stop digging their well, even when business is booming.

If you want to build a brand and a network that lasts, this episode will shift how you think about relationships and trust in business.

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