The Unshakeables podcast from Chase for Business and iHeartMedia's Ruby Studio dives into the unbelievable “What are we gonna do now?” moments that changed everything for small business owners. From mom-and-pop coffee shops to auto-detailing garages, every small business owner knows that the journey is full of the unexpected. A single make-or-break experience can change the course of your business forever. Those who stand firm in their resolve have a special name. We call them The Unshakeabl ...
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Pitching Jewelry for the Digital Age: Inside BlueStone’s Original Deck | PitchCraft Season 2
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Content provided by SEED TO SCALE Podcast Series and Anand Daniel. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SEED TO SCALE Podcast Series and Anand Daniel or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode of PitchCraft Season 2, Gaurav Singh Kushwaha, Founder and CEO of BlueStone and Prashanth Prakash, Partner at Accel, revisit the 33-page idea-stage deck that launched one of India’s most enduring jewelry brands. Back in 2011, BlueStone didn’t even have a website or sales to show. It only had a conviction that India’s jewelry market was ripe for disruption. Gaurav reflects on the choices that shaped the pitch: why jewelry was one of the few categories resistant to horizontal marketplaces, how consumer behavior was shifting from family jewelers to brands, and why design had to be the company’s moat. Prashanth recalls why Accel took the leap at such an early stage: the scale of the opportunity, but more importantly, Gaurav’s clarity of thought and first-principles approach. From 3D renders that changed how jewelry was visualized online to home try-on that built trust, BlueStone redefined how Indians bought jewelry long before omnichannel became the norm. Together, they unpack the original deck, the debates it sparked, and how its early insights on design, differentiation, and consumer trust, still anchor the company as it stepped into the public markets in 2025.
…
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106 episodes
MP3•Episode home
Manage episode 505664114 series 3242177
Content provided by SEED TO SCALE Podcast Series and Anand Daniel. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SEED TO SCALE Podcast Series and Anand Daniel or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode of PitchCraft Season 2, Gaurav Singh Kushwaha, Founder and CEO of BlueStone and Prashanth Prakash, Partner at Accel, revisit the 33-page idea-stage deck that launched one of India’s most enduring jewelry brands. Back in 2011, BlueStone didn’t even have a website or sales to show. It only had a conviction that India’s jewelry market was ripe for disruption. Gaurav reflects on the choices that shaped the pitch: why jewelry was one of the few categories resistant to horizontal marketplaces, how consumer behavior was shifting from family jewelers to brands, and why design had to be the company’s moat. Prashanth recalls why Accel took the leap at such an early stage: the scale of the opportunity, but more importantly, Gaurav’s clarity of thought and first-principles approach. From 3D renders that changed how jewelry was visualized online to home try-on that built trust, BlueStone redefined how Indians bought jewelry long before omnichannel became the norm. Together, they unpack the original deck, the debates it sparked, and how its early insights on design, differentiation, and consumer trust, still anchor the company as it stepped into the public markets in 2025.
…
continue reading
106 episodes
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