Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by SEED TO SCALE Podcast Series and Anand Daniel. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SEED TO SCALE Podcast Series and Anand Daniel or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Pitching Jewelry for the Digital Age: Inside BlueStone’s Original Deck | PitchCraft Season 2

40:29
 
Share
 

Manage episode 505664114 series 3242177
Content provided by SEED TO SCALE Podcast Series and Anand Daniel. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SEED TO SCALE Podcast Series and Anand Daniel or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode of PitchCraft Season 2, Gaurav Singh Kushwaha, Founder and CEO of BlueStone and Prashanth Prakash, Partner at Accel, revisit the 33-page idea-stage deck that launched one of India’s most enduring jewelry brands. Back in 2011, BlueStone didn’t even have a website or sales to show. It only had a conviction that India’s jewelry market was ripe for disruption. Gaurav reflects on the choices that shaped the pitch: why jewelry was one of the few categories resistant to horizontal marketplaces, how consumer behavior was shifting from family jewelers to brands, and why design had to be the company’s moat. Prashanth recalls why Accel took the leap at such an early stage: the scale of the opportunity, but more importantly, Gaurav’s clarity of thought and first-principles approach. From 3D renders that changed how jewelry was visualized online to home try-on that built trust, BlueStone redefined how Indians bought jewelry long before omnichannel became the norm. Together, they unpack the original deck, the debates it sparked, and how its early insights on design, differentiation, and consumer trust, still anchor the company as it stepped into the public markets in 2025.
  continue reading

106 episodes

Artwork
iconShare
 
Manage episode 505664114 series 3242177
Content provided by SEED TO SCALE Podcast Series and Anand Daniel. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SEED TO SCALE Podcast Series and Anand Daniel or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode of PitchCraft Season 2, Gaurav Singh Kushwaha, Founder and CEO of BlueStone and Prashanth Prakash, Partner at Accel, revisit the 33-page idea-stage deck that launched one of India’s most enduring jewelry brands. Back in 2011, BlueStone didn’t even have a website or sales to show. It only had a conviction that India’s jewelry market was ripe for disruption. Gaurav reflects on the choices that shaped the pitch: why jewelry was one of the few categories resistant to horizontal marketplaces, how consumer behavior was shifting from family jewelers to brands, and why design had to be the company’s moat. Prashanth recalls why Accel took the leap at such an early stage: the scale of the opportunity, but more importantly, Gaurav’s clarity of thought and first-principles approach. From 3D renders that changed how jewelry was visualized online to home try-on that built trust, BlueStone redefined how Indians bought jewelry long before omnichannel became the norm. Together, they unpack the original deck, the debates it sparked, and how its early insights on design, differentiation, and consumer trust, still anchor the company as it stepped into the public markets in 2025.
  continue reading

106 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play