What is Trademark Monitoring?

SecureMark Legal currently offers trademark monitoring to all trademark clients who file applications, whether locally in the United States through the USPTO or overseas. The service includes six months of complimentary monitoring, with the option to purchase annual monitoring thereafter. The monitoring system tracks USPTO trademark filings, watches for new applications, and alerts clients to office actions that might affect their marks as well as any other new filings SecureMark identifies as potentially infringing on its clients’ trademarks. Clients receive monthly email updates, with immediate notifications for urgent matters.

Expanded Monitoring Services

SecureMark Legal is now expanding its monitoring service beyond its existing client base. The service is available to anyone with a trademark application or registration, as well as those wanting to monitor competitors' marks or track activity within specific classes of goods and services. This expansion came in response to increased demand from businesses seeking protection against infringement and brand confusion.

Benefits of Early Detection

Early detection through monitoring allows businesses to address potential conflicts before they escalate. When new applications are filed, trademark holders can take immediate action through cease and desist letters, often before the new brand has invested significantly in its marketing and development. This early intervention typically results in more amicable resolutions and less resistance to rebranding requests.

Risks of Non-Monitoring

Many businesses don't consider monitoring until they face problems, such as receiving cease and desist letters or lawsuits. Delayed response to infringement can lead to complicated legal situations, especially if similar marks have coexisted for extended periods. This can result in expensive litigation, costly rebranding processes, and potential settlement payments to infringing parties for their rebranding expenses.

SecureMark's Unique Approach

SecureMark Legal offers a flat-rate service that includes regular monitoring, consultation access, and one cease and desist letter annually. Its approach emphasizes open communication with clients and proactive brand protection strategies.