Raj Ramanan is the CEO of Herringbone Digital, a digital marketing platform backed by Trinity Hunt Partners. He has led companies from startups and pre-seeds to mid-market and Fortune 1000 to achieve above-market outcomes in revenue growth, profitability, capital raises, and sales. Before joining Herringbone Digital, Raj held executive positions, including Chief Operating Officer at Scorpion, Chief Revenue Officer at Hearst, and President of HYFN Local, and co-founded Loku, a local discovery startup.

Is private equity the right path for founder-led marketing agencies? While the backing of an experienced PE firm can accelerate growth, it also brings new dynamics. What should agency owners consider before partnering in a roll-up strategy?

Raj Ramanan, CEO of Herringbone Digital, discusses building a local digital marketing platform with the support of private equity. With host Todd Taskey, Raj shares how to obtain feedback from founders, how Herringbone selects and supports founder-led agencies, and what it takes to build trust with sellers.