Aaron Levenstadt is the Founder of Join Agency Alliance, an advisory board composed of former agency owners who have exited their businesses. He has built and sold multiple agencies, including Pedestal Search, which emerged from his experience as one of the original members of Google's Search Analytics team. As an investor, Aaron supports agencies and entrepreneurs through coaching, connections, and advisory board development.

Sometimes, selling your business gives you a higher risk tolerance, especially if you execute a profitable transaction. What criteria should you focus on when evaluating the perfect deal for your company?

Aaron Levenstadt, the Founder of Join Agency Alliance, talks about his agency's strategic exit. With host Todd Taskey, Aaron shares the deal's inner workings, why selling his company increased his risk tolerance, and his endeavors with Join Agency Alliance.