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SEO strategies that make money | Ben Goodey on Search with Candour

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Manage episode 520981917 series 2621138
Content provided by Candour. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Candour or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of Search with Candour, Ben Goodey, founder of Spicy Margarita, joins Jack to discuss how to create revenue-driven SEO strategies.

The discussion explores how effective audience research impacts conversion rates, differentiating between top-of-funnel and bottom-of-funnel content, and the evolving role of SEO in the age of AI.

Ben shares his insights on creating revenue-driving strategies and the importance of client communication in achieving long-term success.

Follow Ben:

Resources:

00:00 How to make money from SEO

00:56 Introduction

02:04 Welcome, Ben Goodey

02:51 The Importance of Revenue-Driven SEO

09:39 Understanding Audience and Customer Research

13:10 The Role of Content in Building Trust

17:06 Leveraging Customer Insights for Effective SEO

29:39 Competitor Analysis and SEO Strategy

35:48 SERP Insights and Competitor Awareness

37:15 The Importance of Tracking Conversions

41:29 Integrating SEO with Broader Marketing Strategies

51:13 The Impact of AI on SEO Strategies

58:33 Final Thoughts and Recommendations

  continue reading

336 episodes

Artwork
iconShare
 
Manage episode 520981917 series 2621138
Content provided by Candour. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Candour or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of Search with Candour, Ben Goodey, founder of Spicy Margarita, joins Jack to discuss how to create revenue-driven SEO strategies.

The discussion explores how effective audience research impacts conversion rates, differentiating between top-of-funnel and bottom-of-funnel content, and the evolving role of SEO in the age of AI.

Ben shares his insights on creating revenue-driving strategies and the importance of client communication in achieving long-term success.

Follow Ben:

Resources:

00:00 How to make money from SEO

00:56 Introduction

02:04 Welcome, Ben Goodey

02:51 The Importance of Revenue-Driven SEO

09:39 Understanding Audience and Customer Research

13:10 The Role of Content in Building Trust

17:06 Leveraging Customer Insights for Effective SEO

29:39 Competitor Analysis and SEO Strategy

35:48 SERP Insights and Competitor Awareness

37:15 The Importance of Tracking Conversions

41:29 Integrating SEO with Broader Marketing Strategies

51:13 The Impact of AI on SEO Strategies

58:33 Final Thoughts and Recommendations

  continue reading

336 episodes

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