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SEO strategies that make money | Ben Goodey on Search with Candour
Manage episode 520981917 series 2621138
In this episode of Search with Candour, Ben Goodey, founder of Spicy Margarita, joins Jack to discuss how to create revenue-driven SEO strategies.
The discussion explores how effective audience research impacts conversion rates, differentiating between top-of-funnel and bottom-of-funnel content, and the evolving role of SEO in the age of AI.
Ben shares his insights on creating revenue-driving strategies and the importance of client communication in achieving long-term success.
Follow Ben:
- Spicy Margarita: https://www.spicymargarita.co/
- How the f*ck: https://www.thefxck.com/
- LinkedIn: https://www.linkedin.com/in/benjamingoodey/
Resources:
- https://marketingcyborg.com/p/the-lema-framework-how-anyone-can
- https://withcandour.co.uk/podcast/how-to-create-content-that-stands-out-with-lily-ugbaja
- https://seo.thefxck.com/interviews/product-positioning-april-dunford/
- https://seotesting.com/
- https://www.goodreads.com/book/show/221251872-when-the-cranes-fly-south
00:00 How to make money from SEO
00:56 Introduction
02:04 Welcome, Ben Goodey
02:51 The Importance of Revenue-Driven SEO
09:39 Understanding Audience and Customer Research
13:10 The Role of Content in Building Trust
17:06 Leveraging Customer Insights for Effective SEO
29:39 Competitor Analysis and SEO Strategy
35:48 SERP Insights and Competitor Awareness
37:15 The Importance of Tracking Conversions
41:29 Integrating SEO with Broader Marketing Strategies
51:13 The Impact of AI on SEO Strategies
58:33 Final Thoughts and Recommendations
336 episodes
Manage episode 520981917 series 2621138
In this episode of Search with Candour, Ben Goodey, founder of Spicy Margarita, joins Jack to discuss how to create revenue-driven SEO strategies.
The discussion explores how effective audience research impacts conversion rates, differentiating between top-of-funnel and bottom-of-funnel content, and the evolving role of SEO in the age of AI.
Ben shares his insights on creating revenue-driving strategies and the importance of client communication in achieving long-term success.
Follow Ben:
- Spicy Margarita: https://www.spicymargarita.co/
- How the f*ck: https://www.thefxck.com/
- LinkedIn: https://www.linkedin.com/in/benjamingoodey/
Resources:
- https://marketingcyborg.com/p/the-lema-framework-how-anyone-can
- https://withcandour.co.uk/podcast/how-to-create-content-that-stands-out-with-lily-ugbaja
- https://seo.thefxck.com/interviews/product-positioning-april-dunford/
- https://seotesting.com/
- https://www.goodreads.com/book/show/221251872-when-the-cranes-fly-south
00:00 How to make money from SEO
00:56 Introduction
02:04 Welcome, Ben Goodey
02:51 The Importance of Revenue-Driven SEO
09:39 Understanding Audience and Customer Research
13:10 The Role of Content in Building Trust
17:06 Leveraging Customer Insights for Effective SEO
29:39 Competitor Analysis and SEO Strategy
35:48 SERP Insights and Competitor Awareness
37:15 The Importance of Tracking Conversions
41:29 Integrating SEO with Broader Marketing Strategies
51:13 The Impact of AI on SEO Strategies
58:33 Final Thoughts and Recommendations
336 episodes
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