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Content provided by Candour. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Candour or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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Optimise Your Organic Shopping Feeds: SEO Insights with Alex Wright | Search With Candour
Manage episode 499463897 series 2621138
Content provided by Candour. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Candour or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Are you getting the most out of your organic shopping feed?
Join host Jack Chambers Ward as he sits down with returning guest Alex Wright, a managing partner for SEO at Dentsu, to uncover the untapped potential of organic shopping feeds in the ecommerce landscape.
Learn about the importance of optimising your feeds, the pitfalls to avoid, and the bright future of agentic search in 2025.
Follow Alex:
- Website: https://alex-wright.co.uk/
- Dentsu: https://www.dentsu.com/
- LinkedIn: https://www.linkedin.com/in/alex-wright-marketing/
Resources:
- https://blog.google/products/shopping/google-shopping-ai-mode-virtual-try-on-update/
- https://blog.google/products/shopping/shopping-graph-explained/
- https://support.google.com/merchants/answer/15182106
- https://github.com/google-marketing-solutions/feedx
- https://business.google.com/uk/merchant-center/manufacturer-center/
- https://ipullrank.com/how-ai-mode-works
- https://withcandour.co.uk/blog/stoicism-and-seo-for-headless-cms-with-alex-wright
00:00 Introduction
02:07 Upcoming Guests and Events
05:47 Sponsored by Fatjoe
07:34 Interview with Alex Wright Begins
09:27 Importance of Organic Shopping Feeds
17:48 Setting Up and Optimising Shopping Feeds
33:10 Common Mistakes and Best Practices
37:05 Importance of Team Communication in Digital Marketing
37:34 Utilising Supplemental Feeds for Enhanced Control
39:45 Introduction to Manufacturer Center
42:00 Exploring New Shopping Features and AI Integration
43:54 Challenges and Considerations with Agentic Search
50:09 Impact of Dynamic Pricing and Data Quality
52:34 Future of Search and E-commerce Strategies
58:10 Real-World Accessibility and Multimodal Search
01:04:58 Recommendations and Final Thoughts
327 episodes
Share
Manage episode 499463897 series 2621138
Content provided by Candour. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Candour or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Are you getting the most out of your organic shopping feed?
Join host Jack Chambers Ward as he sits down with returning guest Alex Wright, a managing partner for SEO at Dentsu, to uncover the untapped potential of organic shopping feeds in the ecommerce landscape.
Learn about the importance of optimising your feeds, the pitfalls to avoid, and the bright future of agentic search in 2025.
Follow Alex:
- Website: https://alex-wright.co.uk/
- Dentsu: https://www.dentsu.com/
- LinkedIn: https://www.linkedin.com/in/alex-wright-marketing/
Resources:
- https://blog.google/products/shopping/google-shopping-ai-mode-virtual-try-on-update/
- https://blog.google/products/shopping/shopping-graph-explained/
- https://support.google.com/merchants/answer/15182106
- https://github.com/google-marketing-solutions/feedx
- https://business.google.com/uk/merchant-center/manufacturer-center/
- https://ipullrank.com/how-ai-mode-works
- https://withcandour.co.uk/blog/stoicism-and-seo-for-headless-cms-with-alex-wright
00:00 Introduction
02:07 Upcoming Guests and Events
05:47 Sponsored by Fatjoe
07:34 Interview with Alex Wright Begins
09:27 Importance of Organic Shopping Feeds
17:48 Setting Up and Optimising Shopping Feeds
33:10 Common Mistakes and Best Practices
37:05 Importance of Team Communication in Digital Marketing
37:34 Utilising Supplemental Feeds for Enhanced Control
39:45 Introduction to Manufacturer Center
42:00 Exploring New Shopping Features and AI Integration
43:54 Challenges and Considerations with Agentic Search
50:09 Impact of Dynamic Pricing and Data Quality
52:34 Future of Search and E-commerce Strategies
58:10 Real-World Accessibility and Multimodal Search
01:04:58 Recommendations and Final Thoughts
327 episodes
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Similar to Search with Candour
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
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1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
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No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
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continue reading
The official podcast of Rampver Financials. Delivering the best talks, advice, and recommendations about personal finance, investing, entrepreneurship, and success. Subscribe and never miss an episode!
…
continue reading
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continue reading
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…
continue reading
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Each week on the StoryBrand Podcast host Donald Miller, bestselling author of the book "Building A StoryBrand", shares strategies for creating marketing and messaging that make you stand out, connect with customers, and actually grow your business. Get the tools you need to create clear and effective messaging that grows your business at StoryBrand.com.
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continue reading
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