Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Candour. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Candour or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

2025 is the worst time to rebrand | Interview with Krešimir Ćorluka | Search with Candour

1:08:19
 
Share
 

Manage episode 503674987 series 2621138
Content provided by Candour. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Candour or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this week's episode of Search with Candour, Jack Chambers-Ward discusses the dynamic relationship between branding and SEO with Krešimir Ćorluka, co-founder of Canonical Agency and one of the organisers of Zagreb SEO Summit.

Discover the potential pitfalls of bad branding, learn how to ensure your brand strategy supports your SEO efforts, and understand why knowing your customer base is crucial. Plus, get insights into the future challenges and opportunities brought by AI and LLMs in the digital marketing landscape

Follow Krešimir:

00:00 Highlight reel

01:08 Introduction

03:34 Zagreb SEO Summit Recap

12:21 Challenges in Branding and Rebranding

35:38 The Importance of Team Collaboration

36:22 Challenges with Brand Managers

36:52 Misguided Corporate Decisions

41:10 The AI Hype and Its Pitfalls

45:51 The Future of Google and AI

52:52 Monetisation and Content Quality Concerns

59:15 Final Thoughts and Recommendations

  continue reading

324 episodes

Artwork
iconShare
 
Manage episode 503674987 series 2621138
Content provided by Candour. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Candour or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this week's episode of Search with Candour, Jack Chambers-Ward discusses the dynamic relationship between branding and SEO with Krešimir Ćorluka, co-founder of Canonical Agency and one of the organisers of Zagreb SEO Summit.

Discover the potential pitfalls of bad branding, learn how to ensure your brand strategy supports your SEO efforts, and understand why knowing your customer base is crucial. Plus, get insights into the future challenges and opportunities brought by AI and LLMs in the digital marketing landscape

Follow Krešimir:

00:00 Highlight reel

01:08 Introduction

03:34 Zagreb SEO Summit Recap

12:21 Challenges in Branding and Rebranding

35:38 The Importance of Team Collaboration

36:22 Challenges with Brand Managers

36:52 Misguided Corporate Decisions

41:10 The AI Hype and Its Pitfalls

45:51 The Future of Google and AI

52:52 Monetisation and Content Quality Concerns

59:15 Final Thoughts and Recommendations

  continue reading

324 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play