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Goodbye to continuous scroll and Universal Analytics with Mark Williams-Cook
Manage episode 430098979 series 2621138
Sponsors:
- SEO Testing - Begin your exclusive extended free trial today
- Search 'n' Stuff - Use code CANDOUR20 for 20% off your tickets
Mark and Jack reunite in the Candour studio to say goodbye to Universal Analytics and Google's continuous scroll, discuss why Bing's index is more important than you think and why AI Overviews are now showing for fewer than 7% of queries.
Time stamps:
- 00:00:11 - Intro
- 00:01:14 - Sponsor: SEO Testing
- 00:05:00 - Sponsor: Search ‘n’ Stuff
- 00:07:30 - In loving memory…
- 00:08:18 - RIP to Google’s continuous scroll
- 00:14:09 - RIP to Universal Analytics
- 00:16:06 - Prompt injection leads to demotion on Bing
- 00:22:34 - The Bing index powers a lot of LLMs
- 00:34:02 - AI Overviews only show for 7% of queries
- 00:43:30 - Outro
Links and resources
- Previous episode about GA4 key events and attribution
- Previous episode about GA4 with Krista Seiden & Simo Ahava
- RIP Universal Analytics: https://support.google.com/analytics/answer/11583528?hl=en
- Prompt injection with Bing: https://www.seroundtable.com/prompt-injection-bing-webmaster-guidelines-37650.html
- Bing's index is more important than you think: https://x.com/jes_scholz/status/1812693442558087653
- AI Overviews only showing for 7% of queries: https://searchengineland.com/google-ai-overviews-visibility-new-low-444048
305 episodes
Manage episode 430098979 series 2621138
Sponsors:
- SEO Testing - Begin your exclusive extended free trial today
- Search 'n' Stuff - Use code CANDOUR20 for 20% off your tickets
Mark and Jack reunite in the Candour studio to say goodbye to Universal Analytics and Google's continuous scroll, discuss why Bing's index is more important than you think and why AI Overviews are now showing for fewer than 7% of queries.
Time stamps:
- 00:00:11 - Intro
- 00:01:14 - Sponsor: SEO Testing
- 00:05:00 - Sponsor: Search ‘n’ Stuff
- 00:07:30 - In loving memory…
- 00:08:18 - RIP to Google’s continuous scroll
- 00:14:09 - RIP to Universal Analytics
- 00:16:06 - Prompt injection leads to demotion on Bing
- 00:22:34 - The Bing index powers a lot of LLMs
- 00:34:02 - AI Overviews only show for 7% of queries
- 00:43:30 - Outro
Links and resources
- Previous episode about GA4 key events and attribution
- Previous episode about GA4 with Krista Seiden & Simo Ahava
- RIP Universal Analytics: https://support.google.com/analytics/answer/11583528?hl=en
- Prompt injection with Bing: https://www.seroundtable.com/prompt-injection-bing-webmaster-guidelines-37650.html
- Bing's index is more important than you think: https://x.com/jes_scholz/status/1812693442558087653
- AI Overviews only showing for 7% of queries: https://searchengineland.com/google-ai-overviews-visibility-new-low-444048
305 episodes
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