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It’s New 8/6: Google Volatility Cools & Heats Up, Sticky Search Header, Google Ads Smart Bidding & EU Policy Update

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Manage episode 498641642 series 3286562
Content provided by Barry Schwartz. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Barry Schwartz or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Today we covered how the Google search volatility first calmed for a day and then spiked back up, all with the SEO chatter. Google seems to be rolling out a sticky search bar header. Google Ads negative keywords are used to train its smart bidding. Google Ads updated its EU political content policy.

0:00 - Introduction

1:16 - Google ranking volatility cooled and now heats up again

3:25 - Google Search rolls out a sticky search bar header

5:14 - Google Ads negative keywords is used for training smart bidding

7:27 - Google Ads updated its EU political content policy

8:45 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

  continue reading

591 episodes

Artwork
iconShare
 
Manage episode 498641642 series 3286562
Content provided by Barry Schwartz. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Barry Schwartz or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Today we covered how the Google search volatility first calmed for a day and then spiked back up, all with the SEO chatter. Google seems to be rolling out a sticky search bar header. Google Ads negative keywords are used to train its smart bidding. Google Ads updated its EU political content policy.

0:00 - Introduction

1:16 - Google ranking volatility cooled and now heats up again

3:25 - Google Search rolls out a sticky search bar header

5:14 - Google Ads negative keywords is used for training smart bidding

7:27 - Google Ads updated its EU political content policy

8:45 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

  continue reading

591 episodes

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