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It’s New 7/15: Google Ads brand assets, phrase match losing, local ranking docs updated and Search Analytics API updated

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Manage episode 494608740 series 3286562
Content provided by Barry Schwartz. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Barry Schwartz or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Today we covered Google PMax campaigns with new brand asset rules. Google phrase match is losing group to broad match in Google Ads. Google updated its local ranking documentation. Google Search Analytics API now has new metadata for incomplete data points.

0:00 - Introduction

0:45 - Google PMax brand asset rules

2:04 - Google Google Ads phrase match listing to broad match

6:10 - Google updates local ranking documentation

6:55 - Google Search Analytics API incomplete data points metadata

7:40 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

  continue reading

584 episodes

Artwork
iconShare
 
Manage episode 494608740 series 3286562
Content provided by Barry Schwartz. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Barry Schwartz or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Today we covered Google PMax campaigns with new brand asset rules. Google phrase match is losing group to broad match in Google Ads. Google updated its local ranking documentation. Google Search Analytics API now has new metadata for incomplete data points.

0:00 - Introduction

0:45 - Google PMax brand asset rules

2:04 - Google Google Ads phrase match listing to broad match

6:10 - Google updates local ranking documentation

6:55 - Google Search Analytics API incomplete data points metadata

7:40 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

  continue reading

584 episodes

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