It’s New 4/8: Google AI Mode, map spam, linking to self, merchant report, AIO grows & TikTok ad spend

Search Engine Roundtable Podcast

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25d ago 10:05

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Today we covered Google AI Mode gaining image uploads and multimodal capabilities. Google Maps blocked tons of spam, but was it too much. Google’s things to know and people also ask linking back to itself. Google Search Console updates the merchant opportunities report. Google AI Overviews growth across all tracking tools. Advertisers are pulling back from TikTok.

0:00 - Introduction

1:36 - Google AI Mode images

2:14 - Google Maps spam report

3:47 - Google things to know and PAA linking to itself

4:51 - Google Merchant opportunities report

5:15 - Google AI Overviews continues to grow

7:41 - Advertisers pull back from TikTok

9:00 - More Semrush data on ChatGPT

9:49 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

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