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It’s New 10/29: Google turbulence, ad tech ruling hurts and Merchant Center preferred audiences

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Manage episode 516343404 series 3286562
Content provided by Barry Schwartz. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Barry Schwartz or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Today we covered the ongoing Google search ranking volatility. A judge ruled in favor of publishers over Google in the ad tech monopoly case. Google Merchant Center now lets some merchants and advertisers define an audience for a promotion.

0:00 - Introduction

1:09 - Google Search rankings volatility heated

1:52 - Google ad tech monopoly ruling doesn’t go Google’s way

4:51 - Google Merchant Center preferred audiences for promotions

6:55 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

  continue reading

640 episodes

Artwork
iconShare
 
Manage episode 516343404 series 3286562
Content provided by Barry Schwartz. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Barry Schwartz or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Today we covered the ongoing Google search ranking volatility. A judge ruled in favor of publishers over Google in the ad tech monopoly case. Google Merchant Center now lets some merchants and advertisers define an audience for a promotion.

0:00 - Introduction

1:09 - Google Search rankings volatility heated

1:52 - Google ad tech monopoly ruling doesn’t go Google’s way

4:51 - Google Merchant Center preferred audiences for promotions

6:55 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

  continue reading

640 episodes

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