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"Don't think algorithm, think audience": making data work for you in online content

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Manage episode 484344346 series 2087422
Content provided by Screen Australia. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Screen Australia or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Digital content strategist and kids IP specialist Nico Lockhart shares what producers can learn about audience development and content production from YouTube. We discuss the opportunities and challenges for creatives and businesses working with online programming, as Lockhart shares the importance of a good thumbnail, why a viral video could take years, and how the direct-to-audience model is evolving with its audience, and the parallels between so-called traditional media and online media production.

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142 episodes

Artwork
iconShare
 
Manage episode 484344346 series 2087422
Content provided by Screen Australia. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Screen Australia or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Digital content strategist and kids IP specialist Nico Lockhart shares what producers can learn about audience development and content production from YouTube. We discuss the opportunities and challenges for creatives and businesses working with online programming, as Lockhart shares the importance of a good thumbnail, why a viral video could take years, and how the direct-to-audience model is evolving with its audience, and the parallels between so-called traditional media and online media production.

Resources
  continue reading

142 episodes

Alla avsnitt

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