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Why leadership doesn't take marketing seriously | Ep. 210
Manage episode 511288235 series 3597488
Leadership isn’t taking marketers seriously because the conversation isn’t happening in their language. On this episode of Scrappy ABM, host Mason Cosby lays out a practical framework to shift how marketing programs are presented to align with executive priorities. Drawing from his experience generating $25 million in tangible revenue and leading a team responsible for more than $100 million, Mason explains how to reframe your work around six core leadership concerns: sustained organizational growth, efficiency, profit, attracting and retaining top talent, fostering a positive culture, and continued innovation.
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Listeners will walk away with clear, repeatable ways to prove marketing’s value, tie programs to measurable business outcomes, and protect budgets when inevitable cuts arise.
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📌 What We Cover
- Why leaders value repeatable, predictable results over one-shot campaigns
- How efficiency compounds when systematic programs run quarter after quarter
- The importance of targeting the most profitable customers in partnership with finance
- How high-profit customers create happier employees, stronger brands, and talent magnet effects
- The link between customer satisfaction and positive company culture
- Why customer similarity enables meaningful innovation and actionable feedback
- How to frame marketing initiatives in monthly meetings to secure executive buy-in
- Practical ways to tie every win back to the six leadership priorities
ㅤ
🔗 Resources Mentioned
- Scrappy ABM: scrappyabm.com
- Connect with Mason on LinkedIn: Mason Cosby
ㅤ
If you enjoyed today's episode and found valuable insights for your business, be sure to subscribe to the Scrappy ABM podcast for more expert discussions. Don't forget to leave a review and share this episode with your team or fellow marketers!
214 episodes
Manage episode 511288235 series 3597488
Leadership isn’t taking marketers seriously because the conversation isn’t happening in their language. On this episode of Scrappy ABM, host Mason Cosby lays out a practical framework to shift how marketing programs are presented to align with executive priorities. Drawing from his experience generating $25 million in tangible revenue and leading a team responsible for more than $100 million, Mason explains how to reframe your work around six core leadership concerns: sustained organizational growth, efficiency, profit, attracting and retaining top talent, fostering a positive culture, and continued innovation.
ㅤ
Listeners will walk away with clear, repeatable ways to prove marketing’s value, tie programs to measurable business outcomes, and protect budgets when inevitable cuts arise.
ㅤ
📌 What We Cover
- Why leaders value repeatable, predictable results over one-shot campaigns
- How efficiency compounds when systematic programs run quarter after quarter
- The importance of targeting the most profitable customers in partnership with finance
- How high-profit customers create happier employees, stronger brands, and talent magnet effects
- The link between customer satisfaction and positive company culture
- Why customer similarity enables meaningful innovation and actionable feedback
- How to frame marketing initiatives in monthly meetings to secure executive buy-in
- Practical ways to tie every win back to the six leadership priorities
ㅤ
🔗 Resources Mentioned
- Scrappy ABM: scrappyabm.com
- Connect with Mason on LinkedIn: Mason Cosby
ㅤ
If you enjoyed today's episode and found valuable insights for your business, be sure to subscribe to the Scrappy ABM podcast for more expert discussions. Don't forget to leave a review and share this episode with your team or fellow marketers!
214 episodes
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